Week 6 - PAIBOC Task

Maiden Speech PAIBOC (The local State MP for Emerald QLD is Lachlan Millar)

Purpose - The purpose of the speech is to promote the new state MP, his party and to reinforce key electoral issues and garner attention needed for issues in his electorate.

Audience - fellow members of parliament, however as maiden speeches often get media coverage, it is important to keep the wider, public audience in mind. Media coverage for drought issues/economic downturn is important.

Information - reinforce electoral promises and local issues, promote the LNP party. In this case the local issues include addressing the drought crisis facing Central Queensland as well as the need to create more jobs in a region suffering through the mining downturn.

Benefits - to promote position and political party.

Objections - maiden speeches can often be long and therefore may loose the interest of listeners. Therefore it is important to include the relevant techniques (such as those discussed by Heritage & Clayman (2010) last week, ie. contrasts, lists and problem/solutions) to help mobilise audience response. Also important to include key quotable areas of the speech that can be easily picked up by the media for use in news stories.

Context - Political/Social/Televised


Video News Release PAIBOC

Purpose - to promote Mr Millar and to emphasise the key electoral issues addressed in the maiden speech, The purpose is to highlight to the voters both in the electorate and state-wide that the new member is already addressing their needs in parliament and that they made the right choice in voting for them.

Audience - people in the local electorate but also citizens state-wide.

Information - the focus of this piece is to attract media attention and the included information needs to reflect that. Include quotes on the importance of getting funding to drought affected areas and promoting jobs in a region that is suffering a prolonged mining downturn.

Benefits - promote Mr Millar in his new position, as well the policies of his party. Crafted to gain/cement favour in the community.

Objections - address the doubts of those who didn't vote for the party. Further explain how the issues being raised by Mr Millar will benefit the entire electorate.

Context - Television/Political/Social