According to Ames (2016 p.1.) the way in which we speak is reflects on who we are in the eyes of others. In the same way, there is a social expectation about the way which we expect professionals to sound whether that be newsreaders, television presenters, public speakers or people in a position of power, such as politicians.
When defining a professional voice, the image of a news presenter is often called to mind. Marshall (2010) suggests that a professional voice is dictated by three factors; pitch, speed and choice of words. A newsreader is often seen as an example of a professional voice due to the deeper tone or pitch in which they speak. Using a deeper pitch makes a voice sound more professional, more confident and also makes it more persuasive to the listener (Marshall, 2010). When newsreaders present they also use changes of pitch to catch the attention of listeners and to highlight important words.
The definition of a professional voice is best summarised by Toastmasters Australia (n.d. p.3); a professional voice needs to have a sense of warmth, give the impression of strength regardless of volume, be expressive and easily heard due to clear articulation.
References
Ames, K 2016, COMM12033 Perspectives of Speech, CQUniversity.
Marshall, L.B. 2010, How to sound better, viewed 4th April 2016, http://www.quickanddirtytips.com/business-career/public-speaking/how-to-sound-better?page=1
Toastmasters Australia n.d., Your Speaking Voice, viewed 4th April 2016, http://www.toastmasters.org/~/media/B7D5C3F93FC3439589BCBF5DBF521132.ashx
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